Case Study

From $4.9m to $15m, Whilst Taking Workload Off The Owner’s Plate

How One Correct Hiring Decision Transformed a Business’s Trajectory and Made a $10m Performance Improvement

What does this actually mean, and how exactly did I do it?

When Aaron came to me, his business had plateaued for years.

He was doing a hard-fought $4.9 million annually, overloaded, working 7 days a week, and spending 7 hours a day on the phone just keeping things afloat.

Ten months later?

His company is on track for $15 million.

A near 3x growth trajectory,

created by one strategic hire,

made through a deliberate hiring process,

and all while reducing his workload, not increasing it.

Just so we’re on the same page about what this result actually is, here is an email directly from my client explaining the outcomes of the work we did together:

This result was predictable, and I can help you get the same.

Here’s why: I refuse to hire like a typical recruiter.

I don’t sling resumes.
I don’t “pitch candidates”.
I don’t chase luck, gut feel, fancy CVs, or first impressions.

Those methods are outdated and completely unpredictable.

I consistently hire high performers using a SYSTEM; a repeatable, proven method for attracting, screening, and selecting the right people.

I deliver a 92% hiring success rate, across more than 56 industries, for companies of all sizes.

The 92% hiring success rate measures the percentage of candidates placed who: a) meet or exceed role expectations, b) stay 12 months or more and c) are not toxic or problematic in any way.

This is not industry-specific… it’s high-performer-specific.

That’s why it works everywhere.

The hiring success starts long before the interview - it starts with a strategic job ad.

Yes - really.

You can find exceptional people on job boards. In fact, over 99 percent of the hundreds of staff we place come from job ads… not headhunting, not poaching, not recruiter databases.

This is one of my most effective hiring secrets (that I’m honestly very anxious to share).

The recruitment industry needs you to believe that “great people don’t apply online” so you keep paying recruiter fees - but it is simply not true.

But high performers DO apply online - they just only apply to ads written in a very specific way.

Ads that:

Highlight challenges and outcomes (not generic duties and perks).
Communicate accountability, ownership, and impact.
Compel them to stop scrolling and apply.
Speak to high-performer psychology.

Want to see the exact ad this $10m performer applied for?

👉 Drop your email and I’ll send you the full job ad for free.

Need proof? Here are screenshots from our two seek ad accounts:

And here’s the best part: The exact same ad that attracts high performers repels low performers - instantly.

They run for the hills! Low performers and high performers do NOT want or look for the same thing.

The ad we wrote for Aaron’s role performed 4x higher than the average:

You’ll see:

how I positioned the role
the language that filters out low performers
the psychology that activates high performers
how the ad created immediate self-selection
why it outperformed every previous ad the company had written

➤ If You Want the Exact Ad That Attracted This Powerhouse.

👉 Drop your email and I’ll send you the full job ad for free.

Let Me Be Transparent: Ad Writing Is Only the First Step

The reason this hire delivered $10m in performance improvement wasn’t just the ad - it was the full high-performance recruitment system behind it.

Once candidates apply, they enter a full end-to-end hiring system:

Personality Profiling that sees past charm or nerves
Knowledge Testing that proves real capability
Performance Interviewing that reveals true behaviour, not stories
Thorough Reference Checking to ensure every claim holds up

It is work to nail your hiring process.

But it always begins with the ad - the ad is the spark.

But none of it works if you start with a weak ad.

The ad is the doorway.

Want to copy the exact ad that attracted the $10m performer?

👉 Drop your email and I’ll send you the full job ad for free.

Then it’s time to master a hiring system that attracts and screens for the kind of staff you can trust.

Without a strong hiring system, no amount of effort, passion, or ambition will push your business past its current ceiling.

Follow me - I’ll show you exactly how to build the full system inside your own company.

Hope I can help you achieve your wildest business goals.

Marnie x